SMARKETERS UNDERSTANDING AND OPERATIONALIZING ACCOUNT-BASED MARKETING (ABM) | |
Introduction: The Rise of ABM Account-based marketing (ABM) has become prominent in recent years as companies seek more effective and efficient ways to engage their most valuable prospects and customers. Unlike traditional marketing strategies that cast a wide net, ABM is a highly focused approach that aligns sales and marketing efforts to engage a select set of high-value accounts deeply. In the era of data-driven decision-making and increasingly personalized buyer expectations, ABM offers a scalable yet tailored model for business growth. Lead nurturing, traditionally a separate function, now becomes an integral aspect......... | |
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Target Prov.: British Columbia Target City : All Cities Last Update : Dec 20, 2023 6:19 AM Number of Views: 85 | Item Owner : Enoch Pakanati Contact Email: Contact Phone: +917396010630 |
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