ABM Training And Consulting For A Virtual Telecom Operator Helps Improve Lead Quality And Sales | |
PHASE 1: PROCESS UNDERSTANDING AND RECOMMENDATIONS The first phase lasted for two weeks. We set up meetings with the sales, SDR, and inbound marketing teams during this period. These discussions aimed to understand how the teams can collaborate, identify the gaps and scope for technological usage, and set priorities to solve the challenges via a step-wise approach. We performed assessments with the ABM team to understand the company’s ABM process. It included working on the ICP, Buyer Personas, Account Lists, Account Research, Stakeholder and Buying Committee Profiling, Messaging Frameworks, Content Mapping, Multi-Channel Positioning, Reporting, and the ABM Tech Stack. | |
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Target Prov.: British Columbia Target City : All Cities Last Update : Feb 04, 2024 9:02 PM Number of Views: 99 | Item Owner : Enoch Pakanati Contact Email: Contact Phone: 07396010630 |
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