Ms. Wessam Alsenafi Tariq: From Academia to Leading Middle East Lingerie E-Commerce (Communities - News & Events)

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Ms. Wessam Alsenafi Tariq: From Academia to Leading Middle East Lingerie E-Commerce


In an exclusive interview, Ms. Wessam Alsenafi Tariq, a rising entrepreneur in the Middle Eastern lingerie e-commerce industry, shared insights into her transition from English literature to establishing her successful business. After completing her degree in English and a master's in business from the University of Wales, UK, Wessam decided to chart her own path, driven by a keen interest in entrepreneurship.

Despite the challenges of operating in a conservative market, Wessam's approach to the lingerie business emphasizes maintaining high-quality products and exceptional customer service. “The competition is fierce, but it’s our commitment to quality and service that sets us apart,” she stated. Her success is not only attributed to the product but also to strategic market segmentation, focusing on adapting to the region's changing dynamics.

Wessam has created a culture of collaboration and innovation within her team, emphasizing continuous improvement and leadership through stability and adaptability. “We hold regular meetings and surveys to ensure everyone is aligned with our vision,” she said. Furthermore, technology plays a key role in her business strategy, with her team constantly optimizing the customer experience through regular platform updates and security checks.

Through strategic leadership and a focus on innovation, Wessam Alsenafi Tariq has established a thriving lingerie e-commerce business, positioning herself as a key player in the Middle East market.

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Target Prov.: All Provinces
Target City : Dubai Mall
Last Update : Jan 07, 2025 3:37 AM
Number of Views: 34
Item  Owner  : The Arab Today
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